HowTheyGotUsersHowTheyGotUsers

Bottom-Funnel Pages Plus Off-Page Proof

Bottom-Funnel Pages Plus Off-Page Proof is a seo & organic tactic for getting your first users: A two-part approach pairing best-in-class high-intent pages with off-page mentions on review and comparison sites, so both Google and AI assistants surface and recommend you.

It's a strong fit for AI products and B2B SaaS teams, and works especially well for B2B SaaS. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

Owning high-intent pages captures buyers ready to act, while repeated outside recommendations build the authority that both search rankings and LLM answers reward.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
AI productsB2B SaaS

Frequently asked

What kind of products does the "Bottom-Funnel Pages Plus Off-Page Proof" tactic work for?
It is a good fit for AI products and B2B SaaS — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Bottom-Funnel Pages Plus Off-Page Proof" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The Best SaaS Marketing Strategies for 2026 and The Best SEO Strategy to Grow Your SaaS in 2025, is in the paid library.

Related tactics

SEO & organicHigh effort· Slow

Protect Hard-Won Authority When Scaling Pages Programmatically

Defend the domain authority you've built by making every auto-generated page genuinely unique and human-credible, so Google never flags your site for thin, mass-produced content.

Read the steps →
SEO & organicHigh effort· Slow

Build a Unique Data Moat Behind Every Page

The defensible version of programmatic SEO: each page is backed by real, structured data you compiled or scraped, so it offers something a generic AI page can never fabricate.

Read the steps →
SEO & organicHigh effort· Slow

Build a Niche 'Wirecutter' Review Site for SEO Traffic

A free buyer-guide content site modeled on NerdWallet/Wirecutter but narrowed to one software vertical (HR and recruiting tools), built to rank for and capture high-intent purchase searches.

Read the steps →
SEO & organicMedium effort· Slow

Publish Head-to-Head Comparison Posts to Catch Buyers

Write 'Tool A vs Tool B' articles for the products your audience is choosing between, because those searchers are in decision mode rather than learning mode.

Read the steps →
SEO & organicMedium effort· Fast

Publish "Alternatives" and "Top 10" Comparison Pages

Dedicated pages that round up the best options in your space (including competitor-alternative pages) tend to rank quickly and are heavily favored by both Google and AI assistants.

Read the steps →
SEO & organicHigh effort· Medium

Mass-Generate Long-Tail Pages With a Template, CSV, and LLM

Programmatic SEO at scale: define one page template, compile a big CSV of input items, then loop a script that calls the LLM API to generate HTML for each row and bulk-upload it to the CMS.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel