HowTheyGotUsersHowTheyGotUsers

Publish Head-to-Head Comparison Posts to Catch Buyers

Publish Head-to-Head Comparison Posts to Catch Buyers is a seo & organic tactic for getting your first users: Write 'Tool A vs Tool B' articles for the products your audience is choosing between, because those searchers are in decision mode rather than learning mode.

It's a strong fit for B2B SaaS teams, and works especially well for affiliate and SaaS content sites. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Comparison queries attract people ready to decide, so they outperform generic how-to tutorials.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Publish Head-to-Head Comparison Posts to Catch Buyers" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Publish Head-to-Head Comparison Posts to Catch Buyers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

SEO & organicLow effort· Slow

Build Tiny Free Tools That Rank for Buyer Searches

Spin up small, single-purpose web utilities that solve one narrow problem your ideal customer already searches for, then let them pull in organic traffic that you funnel toward your main product.

Read the steps →
SEO & organicHigh effort· Medium

Mass-Generate Long-Tail Pages With a Template, CSV, and LLM

Programmatic SEO at scale: define one page template, compile a big CSV of input items, then loop a script that calls the LLM API to generate HTML for each row and bulk-upload it to the CMS.

Read the steps →
SEO & organicLow effort· Medium

Stuff Keyword-Rich Links in Your Footer to Rank Long-Tail Terms

Add a targeted keyword phrase and link into your site-wide footer to climb the rankings for a low-competition long-tail query.

Read the steps →
SEO & organicMedium effort· Slow

Engineer 2-Minute Dwell Time to Climb Google

Design pages so users hit value in seconds and stay around two minutes, since longer time-on-page appears to push Google rankings up.

Read the steps →
SEO & organicLow effort· Slow

Niche-Adjacent Page Plays

Focused landing pages targeting a specific ecosystem your product serves, ranking for searches that tie your category to a beloved platform like Notion.

Read the steps →
SEO & organicHigh effort· Slow

The Integration Page Goldmine

A massive library of landing pages built from every pairing of tools your product connects, each one ranking for searches like "Tool A + Tool B integration."

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel