HowTheyGotUsersHowTheyGotUsers

Warm Up A New Account Before You Post

Warm Up A New Account Before You Post is a social & short-form tactic for getting your first users: Before publishing anything on a brand-new Instagram (or TikTok) account, spend a couple of days behaving like a normal human so the algorithm trusts you as real.

It's a strong fit for Consumer / mobile apps and Newsletters / media teams, and works especially well for consumer mobile apps, any creator launching a fresh account. As a social & short-form play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formLow effortSlow

Why does social & short-form work for this?

Platforms flag accounts that post immediately with no prior behavior as likely bots; mimicking real usage first signals legitimacy and improves early distribution.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universalConsumer / mobile appsNewsletters / media

Frequently asked

What kind of products does the "Warm Up A New Account Before You Post" tactic work for?
It is a good fit for Consumer / mobile apps and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Warm Up A New Account Before You Post" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via $10K/Month App From A Basement, is in the paid library.

Related tactics

Social & short-formMedium effort· Slow

Follow the 95/5 Value-to-Promo Ratio

Make roughly 95% of your posts pure free value with no ask and keep self-promotion to about 5%, only after you've earned an audience.

Read the steps →
Social & short-formMedium effort· Fast

Run a Public Ship-in-7-Days Challenge on Twitter

Publicly commit to shipping a product inside a hard deadline and post a progress update every single day on Twitter, turning the build itself into marketing content.

Read the steps →
Social & short-formLow effort· Fast

Route Product Hunt Traffic Into Twitter Followers

Placing your Twitter link on the PH listing and landing page so the launch-day traffic spike converts into followers.

Read the steps →
Social & short-formMedium effort· Slow

Build in Public From Your Personal Twitter

Drive most of your early customers by openly sharing what you're learning and building on a personal Twitter account, giving value before anyone reaches the product.

Read the steps →
Social & short-formLow effort· Fast

Comment-Jack Viral TikToks in Your Niche

The founder found popular TikTok videos in his niche, went into the comments, answered viewers' questions helpfully, and slipped in a plug for his startup, netting 50 waitlist signups and 8 Discord members in 7 days.

Read the steps →
Social & short-formMedium effort· Slow

Grow an Audience on X/Twitter

A specific playbook for X: set up a credible profile, earn reach through replies and the platform's favored formats, and convert attention into followers, trials, and email subscribers.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel