Volume Plus Light Personalization Beats Artisanal Outreach
Volume Plus Light Personalization Beats Artisanal Outreach is a cold outreach tactic for getting your first users: Build infrastructure to email a large list at scale instead of hand-crafting a handful of perfect messages, so your best leads are included in a far bigger net.
It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS with a large addressable market. As a cold outreach play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Cold outreach
- Best for: B2B SaaS with a large addressable market
- Effort: Medium
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does cold outreach work for this?
The same high-value prospects you'd hand-pick are also captured by a large campaign, but a large campaign reaches hundreds of additional qualified buyers you'd never have had time to contact one by one.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Scaled past $6.5M ARR with cold email · linkedin.com