HowTheyGotUsersHowTheyGotUsers

Search Niche Hashtags and Fire 100 Personalized Cold DMs

Search Niche Hashtags and Fire 100 Personalized Cold DMs is a cold outreach tactic for getting your first users: Find your audience by searching hashtags on LinkedIn or Twitter (e.g. #remote or industry tags), then send a high volume of cold messages explaining your service; at around 100 messages a handful convert.

It's a strong fit for B2B SaaS teams, and works especially well for B2B tools and services. As a cold outreach play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachMedium effortMedium

Why does cold outreach work for this?

Hashtags cluster self-identified buyers, and volume outreach with a clear offer reliably converts a slice of them.

The exact steps (6)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Search Niche Hashtags and Fire 100 Personalized Cold DMs" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Search Niche Hashtags and Fire 100 Personalized Cold DMs" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Cold outreachLow effort· Fast

Reference a Concrete Outcome, Not 'Improvement'

Frame your one-line value around a specific metric the prospect cares about (signups, revenue, no-shows, conversions) instead of a vague 'I can improve X.'

Read the steps →
Cold outreachMedium effort· Slow

Mine Buying Signals to Build Your List

Sourcing outreach targets from places that reveal intent or budget, so your list is full of people already primed for what you sell, then layering channels and persistent follow-up to reach them.

Read the steps →
Cold outreachHigh effort· Medium

Cold Call and Cold Email Your First Testers in a Narrow Niche

Reach the very first testers and customers by directly cold calling and cold emailing players in an ultra-specific niche (3D printing, CNC, sheet metal manufacturing).

Read the steps →
Cold outreachHigh effort· Slow

Scrape LinkedIn + Company Sites for a 300-Email Cold Push

Build a contact list by hand from LinkedIn and company websites, then send a few hundred cold emails off a base template with a personalized opening line, spread over several days.

Read the steps →
Cold outreachMedium effort· Slow

Pick a Narrow Niche and Make Switching Effortless

Instead of broadcasting to everyone, hand-pick one tight audience, pitch them directly, and remove every obstacle that stops them from saying yes.

Read the steps →
Cold outreachLow effort· Fast

Scrub the List So Your Email Actually Lands

A pre-send hygiene pass that removes the addresses most likely to bounce, get filtered, or quietly wreck your sender reputation before a human ever sees your email.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel