Turn Events into an Acquisition Channel
Turn Events into an Acquisition Channel is a communities tactic for getting your first users: Running open events that double as member value and as a top-of-funnel way for outsiders to sample the community's quality.
It's a strong fit for B2B SaaS, Info products / courses, and Newsletters / media teams, and works especially well for B2B SaaS, newsletters, course/creator businesses. As a communities play, plan for medium effort and expect results to show up quickly, all grounded in 2 linked primary sources.
- Channel: Communities
- Best for: B2B SaaS, newsletters, course/creator businesses
- Effort: Medium
- Speed: Fast
- Sources: 2 linked primary source(s)
Why does communities work for this?
A live event lets a stranger feel the community's value in real time, which converts far better than describing it, and the recordings keep working as marketing afterward.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Dave Gerhardt / Exit Five · community.inc
- Community-Led Growth: 30-Day Guide · startupwatch.org