HowTheyGotUsersHowTheyGotUsers

Trade a Premium Free Trial for Big-Brand Logos

Trade a Premium Free Trial for Big-Brand Logos is a first users & traction tactic for getting your first users: Give well-known brands an unusually generous, fully-featured free trial with white-glove support, then ask to display their logos as trust signals on your landing page.

It's a strong fit for B2B SaaS teams, and works especially well for Early SaaS needing trust/social proof. As a first users & traction play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

First users & tractionHigh effortSlow

Why does first users & traction work for this?

Marquee logos manufacture instant credibility for an unknown tool, and brands rarely object to logo use when they're getting the product free with great support.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Trade a Premium Free Trial for Big-Brand Logos" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Trade a Premium Free Trial for Big-Brand Logos" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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