HowTheyGotUsersHowTheyGotUsers

Spray the Web: Manufacture Distribution Density

Spray the Web: Manufacture Distribution Density is a first users & traction tactic for getting your first users: There is no single hack channel left, so early traction comes from showing up in many places at once: content, search, AI answers, communities, and direct posting all reinforcing each other. The goal is presence everywhere a potential user might stumble, not perfection in one lane.

It's a strong fit for AI products and B2B SaaS teams, and works especially well for B2B SaaS, micro-SaaS, indie products. As a first users & traction play, plan for high effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

First users & tractionHigh effortSlow

Why does first users & traction work for this?

When you appear repeatedly across overlapping channels, a prospect encounters you from several angles, which builds familiarity and trust faster than a single touchpoint ever could.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
AI productsB2B SaaS

Frequently asked

What kind of products does the "Spray the Web: Manufacture Distribution Density" tactic work for?
It is a good fit for AI products and B2B SaaS — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Spray the Web: Manufacture Distribution Density" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Supademo first 100 users playbook and $12K/Month Micro SaaS, is in the paid library.

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