HowTheyGotUsersHowTheyGotUsers

Stand Up a Waitlist Before You Sell

Stand Up a Waitlist Before You Sell is a first users & traction tactic for getting your first users: A bare-bones landing page that captures emails into an early-access list, giving you a warm audience to talk to before the product is fully built.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, any pre-launch product. As a first users & traction play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

First users & tractionLow effortFast

Why does first users & traction work for this?

A waitlist turns vague interest into named contacts you can reach, so the moment you're ready you have people to onboard instead of starting from zero.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Stand Up a Waitlist Before You Sell" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Stand Up a Waitlist Before You Sell" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How to Find Your FIRST 10 SaaS Customers, is in the paid library.

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