HowTheyGotUsersHowTheyGotUsers

Score Channels, Then Bet on Two

Score Channels, Then Bet on Two is a first users & traction tactic for getting your first users: Rather than spreading yourself across ten tactics, you rank the realistic options, then commit hard to one quick-payoff channel and one slow-compounding one.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, bootstrapped founders, solo devs. As a first users & traction play, plan for low effort and expect results to show up quickly, all grounded in 4 linked primary sources.

First users & tractionLow effortFast

Why does first users & traction work for this?

Scoring forces honest prioritization, and pairing a fast channel with a slow one gives you revenue now while building a durable engine for later.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Score Channels, Then Bet on Two" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Score Channels, Then Bet on Two" tactic verified?
It is drawn from 4 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via SaaS Marketing That Actually Works 2026 and SOLO Dev's Guide to Profitable SaaS, is in the paid library.

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