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Ship Two New Templates a Month to Compound the Catalog

Ship Two New Templates a Month to Compound the Catalog is a content & youtube tactic for getting your first users: Commit to a steady release cadence across many categories so each new product becomes another marketplace listing and discovery surface.

It's a strong fit for Marketplaces teams, and works especially well for digital product sellers. As a content & youtube play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Content & YouTubeHigh effortSlow

Why does content & youtube work for this?

More listings across more categories means more entry points for buyers to discover you.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Marketplaces

Frequently asked

What kind of products does the "Ship Two New Templates a Month to Compound the Catalog" tactic work for?
It is a good fit for Marketplaces — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Ship Two New Templates a Month to Compound the Catalog" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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