HowTheyGotUsersHowTheyGotUsers

Build a "Market Map" Companies Beg to Be On

Build a "Market Map" Companies Beg to Be On is a content & youtube tactic for getting your first users: Create a single visual landscape that sorts all the players in a niche into categories. Because every company wants to appear on it, they share it and link back, producing backlinks and viral reach for free.

It's a strong fit for B2B SaaS and Marketplaces teams, and works especially well for any crowded niche, B2B SaaS, marketplaces. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

It turns the very companies you feature into your promoters: they share, comment, and link just to get the exposure of being listed.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universalB2B SaaSMarketplaces

Frequently asked

What kind of products does the "Build a "Market Map" Companies Beg to Be On" tactic work for?
It is a good fit for B2B SaaS and Marketplaces — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Build a "Market Map" Companies Beg to Be On" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeHigh effort· Slow

Aggregate Generated Assets Into Per-User Landing Pages

Spin up a dedicated page for each person who uses your tool, collecting all their generated content with download and embed options to pull recurring traffic.

Read the steps →
Content & YouTubeMedium effort· Slow

Edu-Selling Tutorials

A steady cadence of genuine how-to content that fully answers a reader's question, then points — softly, at the very end — to your product as the way to go further or faster.

Read the steps →
Content & YouTubeLow effort· Fast

Mine Proven Demand, Then Climb the Format Ladder

Sourcing video topics from signals that prove demand already exists, validating each idea in a cheap format before committing, and then squeezing every winner across every channel.

Read the steps →
Content & YouTubeLow effort· Medium

Attach a Free Lead-Magnet Download to Every Post

Drop a small, genuinely useful free asset (like a curated contacts list) at the foot of your posts, hosted on Gumroad, alongside a low-priced paid tool.

Read the steps →
Content & YouTubeMedium effort· Slow

Treat Hooks Like Experiments, Not Habits

Consistency alone is a trap; the real engine is studying which posts overperform and systematically improving your hooks from that data.

Read the steps →
Content & YouTubeMedium effort· Medium

Write Lessons-Learned Posts That Embed Links to Your Projects

Publish genuinely useful how-I-did-it posts on IndieHackers and use markdown to link your site and handle inside the text without it looking promotional.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel