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Send Plain-Text Emails to Dodge the Spam and Promotions Tab

Send Plain-Text Emails to Dodge the Spam and Promotions Tab is a email & newsletters tactic for getting your first users: Heavily designed emails packed with images and HTML almost always land in Promotions or spam; keeping newsletters plain-text and boring maximizes deliverability and open rates.

It's a strong fit for Newsletters / media teams, and works especially well for newsletters and email-led products. As a email & newsletters play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Email & newslettersLow effortMedium

Why does email & newsletters work for this?

Plain text reads as personal mail to inbox filters, so more emails actually reach the primary inbox.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Send Plain-Text Emails to Dodge the Spam and Promotions Tab" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Send Plain-Text Emails to Dodge the Spam and Promotions Tab" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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