Run Your Company Like a Media Brand
Run Your Company Like a Media Brand is a email & newsletters tactic for getting your first users: Launching an industry newsletter where you curate the news and share original thinking, turning your company into the go-to source of attention in your category rather than just another vendor.
It's a strong fit for B2B SaaS, Dev tools / technical, and Newsletters / media teams, and works especially well for B2B SaaS, dev tools, any product with an underserved niche audience. As a email & newsletters play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.
- Channel: Email & newsletters
- Best for: B2B SaaS, dev tools, any product with an underserved niche audience
- Effort: High
- Speed: Slow
- Sources: 2 linked primary source(s)
Why does email & newsletters work for this?
Owning the channel where your buyers learn keeps you top of mind, compounds over time, and creates an asset that can outgrow the product it was meant to promote.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- 9 proven SaaS marketing strategies · youtube.com
- How I built a $30M SaaS · youtube.com