HowTheyGotUsersHowTheyGotUsers

Run a Pre-Launch Waitlist Community

Run a Pre-Launch Waitlist Community is a communities tactic for getting your first users: Standing up your own Discord before the product exists so early-interested people have a home and stay warm until launch.

It's a strong fit for B2B SaaS, Consumer / mobile apps, and Newsletters / media teams, and works especially well for consumer mobile apps, B2B SaaS, creator tools. As a communities play, plan for medium effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

CommunitiesMedium effortSlow

Why does communities work for this?

A live channel builds real relationships and conversation that an email list can't, so accumulated anticipation converts into an activated cohort the day you ship.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSConsumer / mobile appsNewsletters / media

Frequently asked

What kind of products does the "Run a Pre-Launch Waitlist Community" tactic work for?
It is a good fit for B2B SaaS, Consumer / mobile apps, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Run a Pre-Launch Waitlist Community" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Grew app to $30K/Month and Discord SaaS playbook, is in the paid library.

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