HowTheyGotUsersHowTheyGotUsers

Run a Fully Faked 'Live' Demo Webinar

Run a Fully Faked 'Live' Demo Webinar is a cold outreach tactic for getting your first users: Replace live sales demos with a pre-recorded webinar staged to feel live, so you close deals without ever getting on a call.

It's a strong fit for B2B SaaS teams, and works especially well for B2B services, higher-ticket sales. As a cold outreach play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachHigh effortMedium

Why does cold outreach work for this?

It removes the founder from every call while still feeling personal enough to convert.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Run a Fully Faked 'Live' Demo Webinar" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Run a Fully Faked 'Live' Demo Webinar" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Cold outreachMedium effort· Slow

DM the Authors Who Already Rank for Your Keywords

Find the listicles and comparison posts already ranking for terms you want, track down their authors, and pitch them directly to add — or swap in — your product.

Read the steps →
Cold outreachHigh effort· Slow

Target Buying Signals, Not Random Lists

Cold outreach with no context underperforms; aim it at people showing intent or timing signals and tie your pitch to one of their biggest problems.

Read the steps →
Cold outreachMedium effort· Medium

Trade Free Subscriptions for a Site Review

He built a list of young startup founders and sent personalized automated emails asking them to review his site in exchange for two free months of the product; every positive reply became a guaranteed future user plus early feedback.

Read the steps →
Cold outreachMedium effort· Fast

Tiny List, Real Homework

Instead of blasting hundreds of strangers, hand-pick a few dozen highly relevant prospects and write each one a message that proves you actually studied them.

Read the steps →
Cold outreachHigh effort· Slow

The Cold-Warm-Hot DM Ladder

A tiered system that sorts outreach by relationship temperature — high-volume cold DMs to strangers, warm DMs to people already engaging with you, and hot replies to people who messaged first — with stacked proof making each tier convert better over time.

Read the steps →
Cold outreachMedium effort· Slow

Follow Up Three or Four Times, Adding Value Each Touch

A structured sequence where each follow-up delivers something new instead of just nudging, landing in the sweet spot of persistent without becoming annoying.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel