HowTheyGotUsersHowTheyGotUsers

DM the Authors Who Already Rank for Your Keywords

DM the Authors Who Already Rank for Your Keywords is a cold outreach tactic for getting your first users: Find the listicles and comparison posts already ranking for terms you want, track down their authors, and pitch them directly to add — or swap in — your product.

It's a strong fit for B2B SaaS teams, and works especially well for SaaS, apps, tools with "alternative/best-of" search demand. As a cold outreach play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Cold outreachMedium effortSlow

Why does cold outreach work for this?

You borrow rankings that already exist instead of building authority from scratch, putting your product in front of high-intent readers actively comparing options.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "DM the Authors Who Already Rank for Your Keywords" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "DM the Authors Who Already Rank for Your Keywords" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via I rebuilt a $1B app and now make $14K/month, is in the paid library.

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