Run a Dedicated Build-in-Public Account per Product

Run a Dedicated Build-in-Public Account per Product is a social & short-form tactic for getting your first users: Keep a separate Twitter account for each product you're building in public so every project gets its own focused audience and narrative.

It's a strong fit for teams of almost any kind, and works especially well for Makers shipping multiple products. As a social & short-form play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formMedium effortSlow

Why does social & short-form work for this?

Separate accounts let each product attract a clean, on-topic audience instead of diluting one feed.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Run a Dedicated Build-in-Public Account per Product" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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