HowTheyGotUsersHowTheyGotUsers

Run a Coming-Soon Email Page for Weeks Before Launch

Run a Coming-Soon Email Page for Weeks Before Launch is a email & newsletters tactic for getting your first users: Stand up a simple 'coming soon' page well ahead of the launch to capture emails, converting roughly 5-25% of visitors depending on traffic quality, so you have a warm list on day one.

It's a strong fit for teams of almost any kind, and works especially well for any. As a email & newsletters play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Email & newslettersLow effortMedium

Why does email & newsletters work for this?

A pre-built email list lets you concentrate buyers into the launch's first hours for instant momentum.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Run a Coming-Soon Email Page for Weeks Before Launch" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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