Run a 3-Email Pre-Order Sequence Ending in a Scarcity Push
Run a 3-Email Pre-Order Sequence Ending in a Scarcity Push is a email & newsletters tactic for getting your first users: Converted the list with a sequenced send: first to the waitlist (13 sales), then to the free-template buyers (9 sales), then a week later a FOMO email to everyone warning pre-orders were ending and prices would rise (6 sales).
It's a strong fit for teams of almost any kind, and works especially well for pre-launch products with an email list. As a email & newsletters play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Email & newsletters
- Best for: pre-launch products with an email list
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does email & newsletters work for this?
Hitting segments in order of warmth and closing with real scarcity squeezes the most conversions out of a small list.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com