HowTheyGotUsersHowTheyGotUsers

Replace the Default Invite With a Custom 300-Character Note

Replace the Default Invite With a Custom 300-Character Note is a cold outreach tactic for getting your first users: The founder points out almost nobody personalizes LinkedIn's default 'I'd like to add you to my network' invite, and that the 300-character custom note is high-leverage when actually written.

It's a strong fit for B2B SaaS teams, and works especially well for anyone doing LinkedIn-based B2B outreach. As a cold outreach play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Cold outreachLow effortFast

Why does cold outreach work for this?

Because so few people personalize, a relevant custom note stands out and lifts acceptance.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Replace the Default Invite With a Custom 300-Character Note" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Replace the Default Invite With a Custom 300-Character Note" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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