Hand-Pick Targets from People Talking About Your Problem

Hand-Pick Targets from People Talking About Your Problem is a cold outreach tactic for getting your first users: Build a small, high-quality DM list of fast-growing people who publicly discuss the exact problem your product solves, and warm them up before reaching out.

It's a strong fit for teams of almost any kind, and works especially well for Niche products with identifiable power users. As a cold outreach play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

• Channel: Cold outreach
• Best for: Niche products with identifiable power users
• Effort: High
• Speed: Medium
• Sources: 1 linked primary source(s)