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Put Real-Photo Testimonials Right Next to the Signup Button

Put Real-Photo Testimonials Right Next to the Signup Button is a email & newsletters tactic for getting your first users: Collect genuine praise people already gave your newsletter and place those testimonials, with real headshots, immediately beside the subscribe button.

It's a strong fit for Newsletters / media teams, and works especially well for Newsletters, content products. As a email & newsletters play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Email & newslettersLow effortFast

Why does email & newsletters work for this?

Social proof at the exact moment of decision pushed conversion from roughly 4-8% on a bare form up to about 18%.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Put Real-Photo Testimonials Right Next to the Signup Button" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Put Real-Photo Testimonials Right Next to the Signup Button" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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