HowTheyGotUsersHowTheyGotUsers

Put Real Faces in Your Onboarding

Put Real Faces in Your Onboarding is a email & newsletters tactic for getting your first users: Dropping a genuine photo or short clip of the founders into an early onboarding email so new users connect a human, not a logo, to the product they just signed up for.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, small-team and founder-led products. As a email & newsletters play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Email & newslettersLow effortFast

Why does email & newsletters work for this?

Once a customer feels they know the people behind a product, cancelling carries a small emotional cost, and that sense of a personal relationship quietly lifts retention.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Put Real Faces in Your Onboarding" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Put Real Faces in Your Onboarding" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via SaaS Copywriting Secrets: 5 Mistakes Killing Your Conversions, is in the paid library.

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