HowTheyGotUsersHowTheyGotUsers

Build the Waitlist First, Then Warm It Before Launch

Build the Waitlist First, Then Warm It Before Launch is a email & newsletters tactic for getting your first users: Start collecting emails before the product exists, then nurture that list with value so it's primed to buy on launch day.

It's a strong fit for B2B SaaS teams, and works especially well for pre-launch SaaS, apps, paid products. As a email & newsletters play, plan for low effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

Email & newslettersLow effortSlow

Why does email & newsletters work for this?

People who hand over their email already acknowledge the problem and have started trusting you, so a pre-sold, nurtured audience needs far less convincing than cold traffic on launch day.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Build the Waitlist First, Then Warm It Before Launch" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build the Waitlist First, Then Warm It Before Launch" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via From Zero to $42K/Month in 90 Days and How My App Hit $60K/Month, is in the paid library.

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