HowTheyGotUsersHowTheyGotUsers

Publish a skills.md and Let Any LLM Onboard Your Users

Publish a skills.md and Let Any LLM Onboard Your Users is a product-led growth tactic for getting your first users: Write one exhaustive public Markdown guide that instructs any LLM how to walk users through your app stage by stage, then tell users to paste 'Read [url] and help me use X' into ChatGPT, Claude, or Gemini.

It's a strong fit for AI products and B2B SaaS teams, and works especially well for Complex tools, solo-founder SaaS. As a product-led growth play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Product-led growthLow effortFast

Why does product-led growth work for this?

It offloads repetitive support to AI around the clock and gives every user identical expert-level onboarding, a huge lever for a solo founder.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
AI productsB2B SaaS

Frequently asked

What kind of products does the "Publish a skills.md and Let Any LLM Onboard Your Users" tactic work for?
It is a good fit for AI products and B2B SaaS — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Publish a skills.md and Let Any LLM Onboard Your Users" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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