Build a Two-Sided Submit-and-Review Flywheel
Build a Two-Sided Submit-and-Review Flywheel is a product-led growth tactic for getting your first users: A directory where founders submit AI tools for visibility and feedback while reviewers earn credits for reviewing them; each side feeds the other into a self-sustaining loop that reached 186 signups with zero ad spend.
It's a strong fit for AI products and Marketplaces teams, and works especially well for directories, marketplaces, communities. As a product-led growth play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: directories, marketplaces, communities
- Effort: High
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
Two-sided incentives create a flywheel that compounds without any paid acquisition.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com