HowTheyGotUsersHowTheyGotUsers

Meet Users Inside Their AI Assistant

Meet Users Inside Their AI Assistant is a product-led growth tactic for getting your first users: Expose your product through an MCP (or similar AI connector) so people can use its core actions from inside a chat assistant without ever opening your website.

It's a strong fit for AI products, B2B SaaS, and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, workflow apps. As a product-led growth play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Product-led growthMedium effortFast

Why does product-led growth work for this?

Many users now start tasks in an LLM rather than visiting apps, so being callable from inside that chat removes the biggest source of friction: leaving the conversation.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
AI productsB2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Meet Users Inside Their AI Assistant" tactic work for?
It is a good fit for AI products, B2B SaaS, and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Meet Users Inside Their AI Assistant" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via I Make $5M/Year Giving My SaaS Away for Free, is in the paid library.

Related tactics

Product-led growthMedium effort· Fast

Offer a Free Feature to Accelerate Deals

Offering a free feature called Supademo to accelerate deals, scale onboarding, and ensure customer success

Read the steps →
Product-led growthMedium effort· Slow

Win Back Users Before They're Gone for Good

Most users drift away quietly rather than rage-quit. Build systematic nudges that pull dormant and churned people back, and remove every speck of friction from the action you want them to repeat.

Read the steps →
Product-led growthMedium effort· Slow

Weekly Customer Calls To Decide What To Build Next

Block recurring time to call recent signups, learn how they found you and what they think, and use those conversations to choose which features and fixes ship next.

Read the steps →
Product-led growthHigh effort· Slow

Build a Product That Only Works When Shared

Choosing or shaping a product whose core use requires sending something to another person — a form, a booking link, a published site — so distribution is inseparable from the value.

Read the steps →
Product-led growthLow effort· Fast

Turn the Freebie Into a Billboard

Treat your free tool as owned ad inventory: every screen someone uses becomes a placement that quietly routes them toward your paid offering.

Read the steps →
Product-led growthLow effort· Fast

Lead With Proven Value, Not Everything You Built

Shape the trial experience and any new AI capabilities around what already delivers value, so users feel the payoff immediately instead of facing more to learn.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel