HowTheyGotUsersHowTheyGotUsers

Post a Build-in-Public Story and Open Comments for Questions

Post a Build-in-Public Story and Open Comments for Questions is a communities tactic for getting your first users: Share your product as a value-first 'here's what I'm building and learning' story, then invite readers to ask questions in the comments rather than hard-selling.

It's a strong fit for teams of almost any kind, and works especially well for building-in-public on IH/Reddit. As a communities play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

CommunitiesLow effortMedium

Why does communities work for this?

Framing promotion as sharing lessons keeps moderators happy and makes readers more receptive to the link.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Post a Build-in-Public Story and Open Comments for Questions" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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