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Pitch Authors Who Already Wrote About Your Competitors

Pitch Authors Who Already Wrote About Your Competitors is a cold outreach tactic for getting your first users: Searching for articles and blog posts covering similar or competing programs, then emailing those specific authors with a few tailored talking points suggesting they take a look at your app.

It's a strong fit for teams of almost any kind, and works especially well for software, tools, apps in content-covered niches. As a cold outreach play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachMedium effortMedium

Why does cold outreach work for this?

Writers who already cover your category have the right audience and proven interest, so a relevant, non-spammy note converts into write-ups.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Pitch Authors Who Already Wrote About Your Competitors" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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