Cold-DM Individuals En Masse to Find First Users
Cold-DM Individuals En Masse to Find First Users is a cold outreach tactic for getting your first users: Message lots of individual prospects directly about your product, accepting that responses split sharply between very interested and very disinterested.
It's a strong fit for teams of almost any kind, and works especially well for early-stage tools with a broad use case. As a cold outreach play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Cold outreach
- Best for: early-stage tools with a broad use case
- Effort: High
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does cold outreach work for this?
Direct one-to-one messages cut through the noise and surface real buyers and feature feedback faster than broadcast marketing.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com