HowTheyGotUsersHowTheyGotUsers

Pay to Get the Hard-to-Reach Expert on a Call

Pay to Get the Hard-to-Reach Expert on a Call is a cold outreach tactic for getting your first users: When a key potential user or design partner won't take a free call, openly offer to pay them for their time to become an early user or advisor.

It's a strong fit for B2B SaaS and Marketplaces teams, and works especially well for niche B2B, expert-led products, marketplaces. As a cold outreach play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Cold outreachLow effortFast

Why does cold outreach work for this?

Money cuts through a busy expert's inbox where free asks get ignored, and the cost is trivial against the validation, insight, and credibility one right person provides.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSMarketplaces

Frequently asked

What kind of products does the "Pay to Get the Hard-to-Reach Expert on a Call" tactic work for?
It is a good fit for B2B SaaS and Marketplaces — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Pay to Get the Hard-to-Reach Expert on a Call" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via I Built a $10K/Month SaaS Using Other People's Customers, is in the paid library.

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