HowTheyGotUsersHowTheyGotUsers

Mine YouTube Review Searches to Build an Influencer List

Mine YouTube Review Searches to Build an Influencer List is a partnerships & affiliates tactic for getting your first users: Find micro-influencers by searching YouTube for reviews of your category and competitors, then trade free product for coverage on a commission-only basis.

It's a strong fit for Consumer / mobile apps and E-commerce / DTC teams, and works especially well for Consumer/physical products with review-heavy niches. As a partnerships & affiliates play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortMedium

Why does partnerships & affiliates work for this?

Creators who already review your category see free product as an easy yes, and commission-only means spend follows actual sales.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile appsE-commerce / DTC

Frequently asked

What kind of products does the "Mine YouTube Review Searches to Build an Influencer List" tactic work for?
It is a good fit for Consumer / mobile apps and E-commerce / DTC — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Mine YouTube Review Searches to Build an Influencer List" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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