HowTheyGotUsersHowTheyGotUsers

Mine Competitor and Influencer Followings for Untapped Buyers

Mine Competitor and Influencer Followings for Untapped Buyers is a cold outreach tactic for getting your first users: Sourcing leads by walking the follower and following lists of competitors, adjacent tools, and respected voices in your niche, since those audiences are densely packed with your exact buyer.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, founders selling to founders. As a cold outreach play, plan for low effort and expect results to show up quickly, all grounded in 3 linked primary sources.

Cold outreachLow effortFast

Why does cold outreach work for this?

People you find this way usually aren't sitting in the big commercial databases, so they get pitched far less and reply at noticeably higher rates than fatigued database contacts.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Mine Competitor and Influencer Followings for Untapped Buyers" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Mine Competitor and Influencer Followings for Untapped Buyers" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via First Paying SaaS Users in 2026 and 105k+ SaaS Companies Without Competition, is in the paid library.

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