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Drop a Live Demo Into the Prospect's Own Site Before Pitching

Drop a Live Demo Into the Prospect's Own Site Before Pitching is a cold outreach tactic for getting your first users: The founder manually set up a working demo of his affiliate program embedded into potential customers' actual websites, so each prospect could see the product running on their own site, then reached out.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, embeddable tools, dev tools. As a cold outreach play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachHigh effortMedium

Why does cold outreach work for this?

Seeing the tool already working on their own site removes imagination and makes the cold pitch concrete and high-converting.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Drop a Live Demo Into the Prospect's Own Site Before Pitching" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Drop a Live Demo Into the Prospect's Own Site Before Pitching" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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