HowTheyGotUsersHowTheyGotUsers

Make People Comment 'I'M IN' to Get the Beta Code by DM

Make People Comment 'I'M IN' to Get the Beta Code by DM is a communities tactic for getting your first users: Instead of dropping a signup link, the founder asked readers to comment 'I'M IN' and promised to DM each one a free month beta code, turning the post into an engagement magnet and a private DM lead funnel.

It's a strong fit for B2B SaaS teams, and works especially well for beta launches, SaaS. As a communities play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

CommunitiesLow effortFast

Why does communities work for this?

Required comments pump the post's engagement and visibility while qualifying warm leads into one-on-one DM conversations.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Make People Comment 'I'M IN' to Get the Beta Code by DM" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Make People Comment 'I'M IN' to Get the Beta Code by DM" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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