HowTheyGotUsersHowTheyGotUsers

Let Other Companies Sell Your Product For You

Let Other Companies Sell Your Product For You is a product-led growth tactic for getting your first users: Instead of buying every customer with ads, embed your product inside other businesses so their traffic and sales teams become your distribution.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, platforms, API/integration products. As a product-led growth play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Product-led growthHigh effortSlow

Why does product-led growth work for this?

You inherit thousands of pre-existing sales channels at once, which is why some companies grow large with almost no visible advertising.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Let Other Companies Sell Your Product For You" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Let Other Companies Sell Your Product For You" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How To Get 1,000 Paying SaaS Customers FAST From Scratch, is in the paid library.

Related tactics

Product-led growthLow effort· Medium

Hook Signups With a Free Word-Capped Plan

A free tier that bundles a limited amount of usage so people can try the product with zero friction before paying.

Read the steps →
Product-led growthMedium effort· Fast

Fix the Leak Before Filling the Bucket

Instead of chasing more traffic, you map every step from visit to payment, find where people fall out, and squeeze more value from the audience you already have.

Read the steps →
Product-led growthLow effort· Slow

Embed a 'Powered By' Backlink in the Free Tier

Ship a free version of your widget that carries a branded link back to you, so every site that installs it spreads referral traffic and backlinks on your behalf.

Read the steps →
Product-led growthMedium effort· Medium

Ship a Physical Desk Trophy That Circulates the Office

Mail customer companies a branded physical object (a bobblehead of your logo) that the recurring winner displays on their desk, turning the workplace itself into a standing ad.

Read the steps →
Product-led growthLow effort· Medium

Require a Work Email to Filter Launch Tire-Kickers

A PH spike brings hundreds of trial signups with no intent to pay, so gate signup behind a work email (for B2B) to keep junk traffic from inflating costs and metrics.

Read the steps →
Product-led growthHigh effort· Slow

Real Humans on Support as a Retention Moat

Fast, genuinely human support that makes problems disappear immediately becomes a reason customers stay and come back.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel