HowTheyGotUsersHowTheyGotUsers

Require a Work Email to Filter Launch Tire-Kickers

Require a Work Email to Filter Launch Tire-Kickers is a product-led growth tactic for getting your first users: A PH spike brings hundreds of trial signups with no intent to pay, so gate signup behind a work email (for B2B) to keep junk traffic from inflating costs and metrics.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with per-trial costs. As a product-led growth play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Product-led growthLow effortMedium

Why does product-led growth work for this?

It cheaply screens out freeloaders so your trial pool and per-trial costs reflect real prospects.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Require a Work Email to Filter Launch Tire-Kickers" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Require a Work Email to Filter Launch Tire-Kickers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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