HowTheyGotUsersHowTheyGotUsers

Learn a Skill in Public and Teach It on TikTok

Learn a Skill in Public and Teach It on TikTok is a content & youtube tactic for getting your first users: Pick a useful searchable skill (he chose spreadsheets), study it daily, and immediately turn what you learn into short teaching videos.

It's a strong fit for Newsletters / media teams, and works especially well for creators, solo founders building an audience. As a content & youtube play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Content & YouTubeHigh effortSlow

Why does content & youtube work for this?

Teaching as you learn produces endless content and compounds an audience through sheer consistency.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Learn a Skill in Public and Teach It on TikTok" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Learn a Skill in Public and Teach It on TikTok" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeHigh effort· Slow

Run a Daily Niche Link Digest to Build Repeat Visits and an Email List

Operate a resource that publishes fresh curated dev and design links every single day plus an evergreen 'best of' collection, turning it into a habit-forming destination and an email list you can monetize later via sponsors.

Read the steps →
Content & YouTubeLow effort· Medium

Republish Every Issue on Medium and Substack With a CTA Footer

Copy/paste your newsletter articles onto Medium and Substack to tap their built-in discovery and network effects, always appending a footer CTA back to your signup, lead magnet, and Twitter.

Read the steps →
Content & YouTubeLow effort· Medium

Package a Curated Resource List as a Lead Magnet, Funnel to Twitter

Compiled a vetted, filterable Airtable database of the best growth-hacking blogs, newsletters, books, and podcasts and packaged it as a downloadable resource, then used it to convert attention into a Twitter following.

Read the steps →
Content & YouTubeMedium effort· Medium

Title Videos as the Exact Question, Then Over-Answer

Phrase the title as the literal question users search, then in the video answer it directly while packing in adjacent, valuable details about the same topic.

Read the steps →
Content & YouTubeMedium effort· Slow

Publish Under Large Medium Publications, Not Your Own Profile

Multiply article reach by getting your work accepted into big Medium publications instead of posting from your personal account.

Read the steps →
Content & YouTubeHigh effort· Slow

The 30-Day Publish-Every-Day Sprint

A short, fixed-deadline commitment to write and ship one piece publicly every single day, treating it as a habit-building experiment rather than a one-off campaign.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel