HowTheyGotUsersHowTheyGotUsers

Package a Curated Resource List as a Lead Magnet, Funnel to Twitter

Package a Curated Resource List as a Lead Magnet, Funnel to Twitter is a content & youtube tactic for getting your first users: Compiled a vetted, filterable Airtable database of the best growth-hacking blogs, newsletters, books, and podcasts and packaged it as a downloadable resource, then used it to convert attention into a Twitter following.

It's a strong fit for Info products / courses and Newsletters / media teams, and works especially well for Solo creators, info products, audience building. As a content & youtube play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeLow effortMedium

Why does content & youtube work for this?

A curated "save 100 hours" asset positions you as a trusted source and turns one-time viewers into a followable audience.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Info products / coursesNewsletters / media

Frequently asked

What kind of products does the "Package a Curated Resource List as a Lead Magnet, Funnel to Twitter" tactic work for?
It is a good fit for Info products / courses and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Package a Curated Resource List as a Lead Magnet, Funnel to Twitter" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeMedium effort· Medium

Repurpose Every Issue into Channel-Tailored Posts

Use Harry Dry's distribution loop: after publishing each newsletter, reshape the same core idea into a native-format post for each channel, then share them all.

Read the steps →
Content & YouTubeLow effort· Medium

Republish Every Issue on Medium and Substack With a CTA Footer

Copy/paste your newsletter articles onto Medium and Substack to tap their built-in discovery and network effects, always appending a footer CTA back to your signup, lead magnet, and Twitter.

Read the steps →
Content & YouTubeMedium effort· Medium

Repurpose Every Email Across Four Platforms

Take each newsletter issue and republish it on IndieHackers, Hacker News, dev.to, and Reddit to squeeze extra signups out of content you already wrote.

Read the steps →
Content & YouTubeLow effort· Fast

CTAs That Convert Without Feeling Like Ads

Placing specific, interactive calls to action where viewers actually are, and matching the ask to where the viewer sits on the awareness ladder.

Read the steps →
Content & YouTubeLow effort· Fast

Land a Feature in a Niche Curated Newsletter

Get a well-read niche newsletter or Substack to feature your open-source project, then have a sponsorship page ready so the spike of attention converts. A feature on the colorsandfonts Substack drove Toucaan's first GitHub sponsor.

Read the steps →
Content & YouTubeMedium effort· Medium

Package Your Process into a Free Handbook

Write a detailed handbook documenting your real internal processes (how to build an agency like theirs) and give it away to attract and capture your exact audience.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel