HowTheyGotUsersHowTheyGotUsers

Launch on a Deal Marketplace to Borrow Its Mailing List

Launch on a Deal Marketplace to Borrow Its Mailing List is a launches & ph/hn tactic for getting your first users: Run a launch on a deals platform like AppSumo so your offer goes out to its enormous existing email database instead of one you'd spend years building.

It's a strong fit for B2B SaaS and Marketplaces teams, and works especially well for B2B SaaS, productized tools. As a launches & ph/hn play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Launches & PH/HNMedium effortFast

Why does launches & ph/hn work for this?

These platforms have built audiences of hundreds of thousands of deal-seeking buyers and will email your offer to them, delivering reach you could never buy efficiently as a small team.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSMarketplaces

Frequently asked

What kind of products does the "Launch on a Deal Marketplace to Borrow Its Mailing List" tactic work for?
It is a good fit for B2B SaaS and Marketplaces — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Launch on a Deal Marketplace to Borrow Its Mailing List" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via I Built 3 SaaS Apps to $200K MRR: My Exact Playbook, is in the paid library.

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