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Launch a Free Companion Tool on Product Hunt as a Funnel

Launch a Free Companion Tool on Product Hunt as a Funnel is a launches & ph/hn tactic for getting your first users: Instead of launching the paid product, they launched a free Chrome extension built on a hot theme (ChatGPT) on Product Hunt, which fed demo sign-ups to the real paid product.

It's a strong fit for B2B SaaS teams, and works especially well for SaaS with a natural free wedge tool. As a launches & ph/hn play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Launches & PH/HNMedium effortFast

Why does launches & ph/hn work for this?

A free, on-trend giveaway lowers the barrier to a first install and creates a warm pool you can upsell.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Launch a Free Companion Tool on Product Hunt as a Funnel" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Launch a Free Companion Tool on Product Hunt as a Funnel" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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