HowTheyGotUsersHowTheyGotUsers

Keep the Pitch Out of the Post, Put It in the Comments

Keep the Pitch Out of the Post, Put It in the Comments is a social & short-form tactic for getting your first users: Publish a post engineered purely to attract attention, then place the call to action in the comments or add it by editing the post once it has gained traction.

It's a strong fit for B2B SaaS and Consumer / mobile apps teams, and works especially well for B2B SaaS, consumer apps, waitlist launches. As a social & short-form play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Social & short-formLow effortFast

Why does social & short-form work for this?

A clean, promotion-free post is more likely to be pushed by the algorithm and shared, while the comment still captures the high-intent viewers who go looking for more.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSConsumer / mobile apps

Frequently asked

What kind of products does the "Keep the Pitch Out of the Post, Put It in the Comments" tactic work for?
It is a good fit for B2B SaaS and Consumer / mobile apps — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Keep the Pitch Out of the Post, Put It in the Comments" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Blueprint to Build a $1M SaaS From Scratch, is in the paid library.

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