HowTheyGotUsersHowTheyGotUsers

Fish Where Your Buyers Already Swim

Fish Where Your Buyers Already Swim is a social & short-form tactic for getting your first users: Instead of defaulting to the "professional" network, map where your specific customer actually spends time and concentrate there, even if that means Instagram and Facebook over LinkedIn.

It's a strong fit for B2B SaaS and Info products / courses teams, and works especially well for B2B SaaS, any. As a social & short-form play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formMedium effortSlow

Why does social & short-form work for this?

Channel fit beats channel prestige; a less glamorous platform where your audience lives will out-convert a "serious" one where they don't.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaSInfo products / courses

Frequently asked

What kind of products does the "Fish Where Your Buyers Already Swim" tactic work for?
It is a good fit for B2B SaaS and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Fish Where Your Buyers Already Swim" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Best SaaS Marketing Strategies For 2026, is in the paid library.

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