HowTheyGotUsersHowTheyGotUsers

Interview Your Own Members and Publish the Stories to Grow

Interview Your Own Members and Publish the Stories to Grow is a content & youtube tactic for getting your first users: Interview founders from inside your Slack community and post the write-ups on a simple blog, using members' own stories as organic, shareable content that pulls in more of the same audience.

It's a strong fit for Newsletters / media teams, and works especially well for Communities, niche media. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

Members happily promote content that features them, turning your audience into your distribution.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Interview Your Own Members and Publish the Stories to Grow" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Interview Your Own Members and Publish the Stories to Grow" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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