HowTheyGotUsersHowTheyGotUsers

Infiltrate a Popular Product's Slack to Reach Ready Buyers

Infiltrate a Popular Product's Slack to Reach Ready Buyers is a communities tactic for getting your first users: They realized RoamResearch users (many of whom wanted custom domains) were easily reachable inside Roam's Slack, and that's where they landed their first customer.

It's a strong fit for teams of almost any kind, and works especially well for tools that extend a popular existing product. As a communities play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

CommunitiesMedium effortFast

Why does communities work for this?

Another product's community is a pre-clustered pool of people who already have the exact problem you solve.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universal

Frequently asked

How is the "Infiltrate a Popular Product's Slack to Reach Ready Buyers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

CommunitiesHigh effort· Medium

Run Recurring Rituals to Make Members Show Up

Build fixed rituals (daily standups, weekly calls, masterminds, demo days) that give members a recurring reason to gather and turn the community into a habit.

Read the steps →
CommunitiesLow effort· Slow

Answer a Real Question, Then P.S. Your Own Tool

In the comments a builder gave a genuine, detailed answer to someone's build-vs-learn dilemma, then tacked on a P.S. recommending his own SEO research tool with a link.

Read the steps →
CommunitiesMedium effort· Medium

Run a Crowd-Sourced Growth Relay in the Community

The founder posted a public experiment asking the community to submit specific growth tactics he'd try and report back on, then promised to pass the 'baton' weekly to another commenter's product, creating a recurring engagement thread.

Read the steps →
CommunitiesMedium effort· Medium

Reply to Every Commenter and Qualify Them Into Trials

Respond to every single comment on your post, asking follow-up questions to find out if each person fits your audience, then nudge the good fits toward trying the tool.

Read the steps →
CommunitiesMedium effort· Fast

Farm Upvotes in PH Telegram, FB and Reddit Groups

Tap the ecosystem of Product Hunt upvote-exchange groups on Telegram, Facebook and Reddit (many Russian-language) by dropping your launch link the way regulars do.

Read the steps →
CommunitiesLow effort· Medium

Recruit a Local Community Manager Embedded in Your Target Geo

An early wave of organic users came from a community manager in Nigeria who loved the idea and volunteered to find their first users in the play-to-earn scene there.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel