HowTheyGotUsersHowTheyGotUsers

Give Away a Full Course as a Lead Magnet

Give Away a Full Course as a Lead Magnet is a content & youtube tactic for getting your first users: The founder built a genuinely valuable free course on building a business online and used it as a lead magnet, pulling 120+ leads from the giveaway.

It's a strong fit for Agencies / services and Info products / courses teams, and works especially well for info products, coaches, consultants. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

People will trade their email for something they perceive as genuinely worth more than the ask.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Agencies / servicesInfo products / courses

Frequently asked

What kind of products does the "Give Away a Full Course as a Lead Magnet" tactic work for?
It is a good fit for Agencies / services and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Give Away a Full Course as a Lead Magnet" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeLow effort· Medium

Package a Curated Resource List as a Lead Magnet, Funnel to Twitter

Compiled a vetted, filterable Airtable database of the best growth-hacking blogs, newsletters, books, and podcasts and packaged it as a downloadable resource, then used it to convert attention into a Twitter following.

Read the steps →
Content & YouTubeMedium effort· Medium

Give Away Free Mini-Products to Build an Email List

Spin off small free resources tied to your main product and give them away to collect emails before you have anything to sell.

Read the steps →
Content & YouTubeMedium effort· Medium

Publicly Roast Landing Pages to Build Authority and Inbound

Spending time publicly critiquing other founders' landing pages via a 'roast my landing page' offer to demonstrate expertise and stay top-of-mind as the go-to person for that skill.

Read the steps →
Content & YouTubeMedium effort· Slow

Publish the Playbook Your Competitors Hide

Openly sharing the exact strategy and results you're running for a real client or your own product, on a recurring basis, while everyone in your niche guards theirs.

Read the steps →
Content & YouTubeLow effort· Medium

Win Trust by Publishing Your Real Rates and Quotes

Posting redacted screenshots of actual client quotes and breaking down your pricing publicly to stand out in a secretive industry and build authority that drives inbound.

Read the steps →
Content & YouTubeLow effort· Medium

Cheap Fiverr Explainer Video to Rescue Confused Buyers

A short walkthrough video showing exactly how the product works, produced for under $100 by hiring freelancers, aimed at killing the specific confusion that was costing sales.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel