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Get Featured in Other People's Newsletters

Get Featured in Other People's Newsletters is a email & newsletters tactic for getting your first users: Pitching established newsletters in your space to mention or feature your product, borrowing their audience instead of building your own from scratch.

It's a strong fit for B2B SaaS, Consumer / mobile apps, Dev tools / technical, and Newsletters / media teams, and works especially well for B2B SaaS, dev tools, early-stage products, consumer brands. As a email & newsletters play, plan for medium effort and expect results to show up quickly, all grounded in 2 linked primary sources.

Email & newslettersMedium effortFast

Why does email & newsletters work for this?

A trusted curator's endorsement carries built-in credibility, and even a one-line mention to the right list can produce hundreds of orders in a day.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSConsumer / mobile appsDev tools / technicalNewsletters / media

Frequently asked

What kind of products does the "Get Featured in Other People's Newsletters" tactic work for?
It is a good fit for B2B SaaS, Consumer / mobile apps, Dev tools / technical, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Get Featured in Other People's Newsletters" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Get your first 100 SaaS customers for $0 and How e.l.f. Cosmetics scaled, is in the paid library.

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