Friend the Niche, Then Post the Bait
Friend the Niche, Then Post the Bait is a social & short-form tactic for getting your first users: You connect with a batch of people in one specific niche, then publish a short "raise your hand if you want this" post so the right prospects self-identify in the comments instead of you chasing them.
It's a strong fit for Agencies / services and B2B SaaS teams, and works especially well for B2B SaaS, agencies, service businesses. As a social & short-form play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Social & short-form
- Best for: B2B SaaS, agencies, service businesses
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does social & short-form work for this?
Because the prospect chooses to respond to your post, it feels like they discovered you — which flips the power dynamic and makes the follow-up conversation warm instead of cold.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.