HowTheyGotUsersHowTheyGotUsers

Flip the Funnel With a 'State of the Industry' Report

Flip the Funnel With a 'State of the Industry' Report is a content & youtube tactic for getting your first users: Instead of chasing prospects one at a time, scan the top companies in your niche, anonymize and publish the aggregate stats as a report so prospects find themselves and come to you.

It's a strong fit for B2B SaaS teams, and works especially well for B2B audit and data tools. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

Public aggregate proof flips you from chaser to chased and demonstrates the tool's value at scale.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Flip the Funnel With a 'State of the Industry' Report" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Flip the Funnel With a 'State of the Industry' Report" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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